We have one goal- to help our customers catch fish on the hard deck all season long with our premium ice fishing baits! Started in our backyards and living rooms, we have spent countless hours coming up with baits made to mimic a variety of forage and a real fish catching action.  Left to right: Ethan Varga, sales representative.  Kayden Thomas, Owner, head of marketing.  Austin Garrett, head of manufacturing.  When we aren't getting baits to our customers, odds are we are out on the ice, hunting, open water fishing, or spending time with family.